Pickup Truck Accessories Stores – The off-road pickup market is booming. With the debut of the sturdy Jeep Gladiator pickup on Wednesday, practical cars are synonymous with off-road and adventure entering a profitable and fast-growing segment. But it is also an increasingly crowded market and Gladiators must compete for attention with some competitors who can crawl on rocks, cross rivers and races through the desert.
The pickup market has changed a lot in recent years because buyers have shifted away from passenger cars and headed for SUVs and trucks. Historically seen as a vehicle meant for work or rural life, pickups are now sought after by a variety of buyers who want to transport their families or be rude outside.
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This change is mainly seen in the fast-growing mid-medium truck segment. This smaller group of small trucks includes models such as the Chevrolet Colorado, Toyota Tacoma, and now the new Ford Ranger is revived.
Medium truck sales are increasing every year for the past four years in a row, according to Edmunds, which tracks car sales. But most of the sales have gone to pickups equipped with lift suspensions, skid plates, knobby tires and gearing systems intended to overcome rough terrain, according to Edmunds.
This gives a medium pickup identity that is different from a full size partner as a truck meant for fun.
Toyota, which Tacoma has mastered the middle segment for years, has had a lot of success with its TRD trim. TRD stands for Toyota Racing Development, the company’s internal equipment store. There are several TRD packages that buyers can choose – TRD Sport is a trim level intended to improve on-road performance, and Off-Road and Pro trim both are targeted for off-road.
High-performance and off-road trims are big sellers for medium pickups. And middle pickups are very in demand. The TRD package accounts for more than half of all Tacoma sales this year, according to Edmunds. The same is true for Colorado. The Z71 trim package, another off-road variant, consists of 30 percent of the sales model and the ZR2 which is able to make almost 12 percent of vehicle sales.
Larger large-size pickups sell well, but not necessarily off-road. The Rebel, Ram’s off-road pickup, accounts for only 4 percent of all full-size Ram truck sales. The pickup F-150 off-road version, the Raptor, only accounts for 6 percent of the total sales of popular full-size trucks.
“So it’s really fertile soil, and if you think about how much the transaction costs, there is so much sauce for that,” said Jeremy Acevedo, data strategy manager at Edmunds. “They only make a lot of money for the suspension equipment.”
By offering these packages at dealers, manufacturers can attract a portion of the cash buyers who will be handed over to the aftermarket and accessory suppliers in the past.
Ford chose not to make an intermediate version of the full-size off-road Raptor for the US market, but to sell its new Ranger with the “FX4” trim that comes with off-road features such as locking differential locking.
Ford also said the plan would be to offer 150 aftermarket accessories for trucks, including hook hooks, tents, kayak holders, performance silencer and air intake snorkels if you want to drive through the river.
There are still more models planned. Chevrolet has a fatter version of Colorado called the Bison ZR2 because it came out in January, and the new Z71 Trail Runner trim.
General Motors premium trucks and SUV brands, GMC, are determined not to be abandoned. The brand launched the AT4 trim on the full-size Sierra at the New York Auto Show in March and plans to extend the trim to medium Canyon pickups – a truck that shares much of the same guts as the Chevrolet Colorado.
The popularity of buyers indicates this truck has a growing sense for flexible, but unique, expressive vehicles, said analyst Kelley Blue Book Rebecca Lindland.
“We also see this in SUVs and crossover, where people are willing to drive vehicles that have a little more use and are expressive, but that doesn’t have to be big,” Lindland said.