Hankook Truck Tires, Hankook hires Guy Heywood for marketing position


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Hankook Truck Tires, Hankook hires Guy Heywood for marketing position-NEW-ISENBURG, Germany – Hankook Tire Europe appointed Guy Heywood, former CEO Michelin, as marketing director and strategy for the European truck and bus tire industry.

Heywood will take over the supervision, which was previously supported by Seok Yun Kim, who took over the Hankook organization in Jeddah, Saudi Arabia. The task is part of his strategy to expand the premium status of a Korean tire manufacturer on the tire market for trucks and buses, said Hankook in a statement.

Tony Lee, vice president of marketing and sales of Hankook Tire Europe, said he was happy to greet Heywood and point to his “years of experience and results” as a value for Hankook.

Hankook Truck Tires

Heywood will be in the European headquarters in Hankook, Neu-Isenburg, near Frankfurt.

Heywood spent 20 years with Michelin Tire P.L.C. Works. He was in the UK in managerial positions, including one from the North European Sales Manager ……….

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