Used Toyota 4X4 Trucks For Sale – To find out more about how Ford Motor Co. planning to sell the new Ranger medium pickup as an “adventure” truck designed for rough outsiders, we only need to look at the custom-made off-road test courses made by automakers in the hills outside. San Diego.
Engineers spend weeks moving tons of earth to create obstacles, mud baths, hills, damaged roads and almost anything a Ranger owner might face on his way to a favorite camping spot or windsurfing or kayaking. (I agree not to disclose how the Ranger did this course; the information is embargoed until December 18 – but let’s say that Ford will never build test facilities – let alone invited journalists to test them – unless the automaker is sure the new model will look impressive.)
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One month before Ranger’s debut, car makers and executives said dealers were very enthusiastic about the prospects, given the surge in on-line interest and the flow of visitors to register interest in Ford’s stores. Time will talk. As long as the Ranger’s sales are strong – with some F Series buyers switching to smaller vehicles – trucks have quite a profitable potential.
The four cylinder Ecoboost 2.3 liter (read: turbo-charged) is rated at 270 horsepower and 310 feet-pound of torque, which defeats the strength and entry-level rating of Toyota Tacoma and Chevrolet Colorado, the most important Ranger competitors. Tacoma and Colorado offer a more powerful engine too. Ranger gets the same 10-speed transmission – with two-wheel drive or 4X4 – used by the larger Ford F Series pickups.
Ford executives said they decided to offer one engine for all versions and trim levels that resulted in a combination of power and fuel efficiency, a rating of 21 cities / 26 highways and 23 mpg combined. Options for off-road performance include the electronic rear locking differential and the Medan Management System, which provide fingertip speed control when navigating rough terrain.
Because customers for intermediate pickups often drive sailboats, horse trailers, dirt bikes and other outdoor pleasure machines, Ranger offers a towing capacity of 7,500 lbs. and a charge of 1,860 lbs. – Ford’s best claims in its class.
If you are the type of owner who spends on pickup truck accessories, Ford wants to help. For the first time, Ranger buyers can order from more than a hundred after-market items such as Yakima roof racks to carry bicycles. The rack price will be added to the Ranger price, installed by the dealer and included in the overall financing for the vehicle.
“We think customers will equip their Rangers in a way that is consistent with their lifestyle,” said Brian Bell, Ford’s marketing manager.
Ranger doubles as a private transportation that is very convenient for those who don’t want to spend a weekend anywhere that doesn’t have room service. The Supercab version with a six-foot box having the second row does not look very useful, except for packages or small children. The SuperCrew with a five-foot box, wide enough to sit five.
Importantly, the Ranger offers a range of safety features – depending on the version and trim level – including automatic emergency braking, lane keep assists, blind-spot warnings (for towing as well), adaptive cruise control, automatic high beam and others.
Ford was a few years late for the middle pickup truck party. From the appearance alone, the Ranger must elbow the entrance. The commotion will only become more vibrant in other years or more when the Ford Bronco compact SUV reappears, Ford vehicles plan to build right next to the Ranger.
I have discussed the global automotive industry for more than three decades from Detroit to mainstream media. Lately, as a freelance journalist, I also broadcast on SiriusXM, Insights 121. Smart phones and artificial intelligence will change personal transportation in … FURTHER
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